The contractor marketing techniques that worked years ago will not guarantee the same results today. In fact, if you continue to take the advice of old-school experts, you could be in for a disappointment.
Today’s consumers are more sophisticated to please. They don’t rely on conventional tri-media (radio, TV, and print) to meet their informational needs.
In fact, recent statistics show that advertisements on the web are twice more likely to be viewed by more audiences than the typical and costly 15-second or 30-second block on television.
Here are three known ways that traditional methods can pull your business down.
1. They limit your reach. At best, conventional methods can get hold of thousands of prospective customers only.
This pales in comparison to modern and online marketing techniques which can attract millions of leads and – with the right follow-through approach – convert them to customers.
On the average, eight out of 10 users who search for a specific product or service online are serious buyers.
2. They hardly bring in new clients. That’s because they do little to build your credibility or differentiate you from your competitors.
The modern consumer does not trust businesses that only have a phone number and use the same boiler-plate “me too” advertising.
He prefers to deal with a company that’s convenient to contact and has a unique online footprint: user reviews, fan pages, an official website, and alternative contact information.
3. They cost you money. Advertising is the lifeblood of traditional media, so every time you place an ad, you need to fork out money regardless of the results.
With newer methods, you won’t have to waste as much cash. These days, it is possible to take advantage of free resources to promote your business, increase your profits, and reduce your efforts.
As you can see, contractor marketing is a dynamic process. If you wish to stay in business, then you’ve got to know how to keep up with the times.
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