It is impossible for people to make purely objective decisions. Contractor marketing services in the form of visitor indoctrination can exploit this weakness to your advantage.
According renegade millionaire Travis Jenkins, there are three things that prospective customers can be conditioned to do. The following are the desired outcomes of a visitor indoctrination program:
• Like you. Hardly anything is natural these days. Some businesses really work hard to be more likeable than their competitors.
It all boils down to pleasing the customer. Surveys show that 70% of consumers will not hesitate to switch to a company that can provide them a better level of customer service.
You must be able to make prospects feel that you are there for them before, during, and after the transaction. Your marketing coach can explain your options in detail.
• Trust your organization. In the sea of contractors, there are certain variables which make one company more credible than others.
Building trust doesn’t just happen overnight, of course, but it is possible to present your business in such away that prospects will instinctively find you trustworthy.
Setting up a professional website and offering your prospects free and useful information are only two of the many client relationship management strategies you can employ.
• Do business with you. By conditioning online visitors to like and trust you, you will make customers out of your prospects even without meeting them.
In fact, it has been posited that 8 out 10 online users who search for specific products and services are not just prospects but serious buyers.
Thriving online market places are proof of this set-up. EBay is currently worth $ 11.65 billion worth of revenues, according to latest statistics.
Tip: Don’t limit your options to conventional contractor marketing services. Enroll in a mentoring program which can teach you the ins and outs of visitor indoctrination.
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